Gladwell explores the failed music career of Kenna, who, though he receives positive reviews from stakeholders in the music industry, does not impress the listeners.
He ignores the fact that rapid, unconscious decisions from first impressions are stretchy and can be easily altered with increased awareness. People can change their first impressions by modifying their experiences. It is wrong for Gladwell to assume that people are generally helpless when dealing with first impressions. Gladwell’s arguments are narrow because he uses only two examples to make a generalization that might not apply in all areas. He determines what customers want by evaluating their emotions and attitudes.
Bob Golomb is a successful salesman because of his prowess in thin-slicing (Gladwell, 2012). His physical looks influenced people’s thinking. They equated physical looks to courage and intelligence. Harding was successful politically because of people’s snap judgments regarding his capabilities (Gladwell, 2012). He should have begun by giving a brilliant insight, and then using the Warden story to support his argument. He begins the chapter with an example of a mistaken judgment that invalidates his previous argument regarding the effectiveness of thin-slicing. Gladwell uses the story of Warren Harding and Harry Daugherty to demonstrate how rapid cognition can be problematic (Gladwell, 2012). The Warren Harding error is Gladwell’s contention that thin-slicing, though useful in making snap decisions, can lead to erroneous thinking. It is highly unlikely that the state of Bill and Susan’s marriage can be evaluated accurately from a short discussion involving their dog. Cognitive biases affect the effectiveness of thin-slicing because it stretches and distorts judgment. Therefore, thin-slicing, though it provides accurate judgment in most cases, can mislead people into making wrong decisions. People have a tendency to seek out information that validates their beliefs and perspectives. There are many factors that determine how people behave in different circumstances. One of the weaknesses of this concept is the propensity to apply bias in one’s judgment.
In the book, Gladwell presents thin-slicing as a highly beneficial aspect of the unconscious that allows people to make accurate judgments of others by observing them for short periods.
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